Image by Frank Flores

Our Story:

Inspired by Our Inner Muse.

my own muse. is a woman-owned small business and multi-brand retailer based in Los Angeles, CA.  Founded in 2020, our online store is a curation of ready to wear fashion, activewear, housewares, and beauty + wellness goods.  With an appreciation for empowerment through business, my own muse. houses numerous small businesses and artisan collections, as well as women-owned, BIPOC-owned, eco-friendly, and social cause-based brands. Our brand celebrates the goddess in women and the personification of the feminine force as our own inner sources of inspiration. 

With an eye on the latest trends yet appreciation for classic staples, my own muse. is carefully curated and re-stocked with both current fashions and timeless pieces.  While you may find some of our styles in big-name retail stores (**but don't forget our specialty boutique-only goods!**), by shopping my own muse., you are supporting a small business and collaborators around the world. 

Make my own muse. your one-stop shop for fashion, femininity, and finding your inner muse. ​